Logicwalk Web Redesign

A complete web redesign of Logicwalk, a proof based education site for both working professionals and students. Proof based means that new knowledge is acquired by derivation from previous knowledge wherever possible. In other words, users build new skills and knowledge based on what they may have learned previously in the past.

Logicwalk came to me with a simple request, to help them improve their existing website and make it easier and more appealing for users to use.

In addition to designing out the layout and content of this new site, a design system was also made and implemented to ensure brand consistency throughout the entire website. Logicwalk previously didn't have a strong branding guideline therefore, I helped them create one with several rounds of explorations.

As I worked on colors and type styles, imagery styles were also explored. Wanting to draw a connection between a high-tech company and retaining a friendlier feel of an educational company, I mixed photos of happy users with abstract vector shapes throughout the website.