Neighborly Brand Websites

Our team collaborated with designers, developers, PMs, and brand presidents to revamp and streamline the booking process for over 19 home services brands.

One of the major challenges was creating a scalable platform. We didn't just build websites; we designed the platform's architecture. For the front end, we used Flowbite as the foundation for our Figma-based design system, ensuring both consistency and flexibility.

This effort led to the successful launch of Neighborly's core brands, followed by the migration of smaller brands. Our cross-team collaboration enabled us to deliver a platform that meets current needs and is prepared for future growth.

Research and Discovery

After the project kickoff, the team defined a research strategy by analyzing web analytics, user tests, and CTR data. This helped identify key user pain points and opportunities to improve customer satisfaction and retention.

Sketches

I began the design process with low-fidelity sketches to quickly explore and visualize ideas. Early design concepts were shaped by user interviews and the overarching business goal of increasing user leads.

Wireframes

I created early wireframes and shared them with stakeholders to gather feedback before moving to high-fidelity design. Using their input, I refined the iterations and finalized a layout scalable across 19 home services websites.

In addition, I contributed to our design system using Neighborly's brand colors and logos for consistency across 19 websites. By planning ahead and creating an editable component library in Figma, we were able to design each site quickly and efficiently.

We redesigned the website for Molly Maid, a home cleaning service brand, from the ground up. Using bright colors and photos that capture the pride and personality of our technicians, the goal was to create a warm, welcoming experience that reassures visitors their homes are in good hands.

Here’s another example from the 19 websites I helped rebrand. For Window Genie, we reused the component library to apply the same look and feel, enabling designers and developers to efficiently redesign multiple Neighborly websites.